Igaming Events in London Provide Light on the Industry’s Expansion

As the curtains come down on two significant iGaming events that were conducted in London, ICE London and iGB Affiliate London, the iGaming industry looks back on yet another successful gathering of affiliates and betting industry operators. Many articles can be seen on duffzone regarding the growth of the industry.

Over 35,000 gaming industry professionals attend ICE London on a yearly basis, with 93% of those attendees being decision-makers in their respective fields. The event gives attendees the chance to form connections within the iGaming business, in addition to learning about the most recent technological advancements and the regulatory regulations that pertain to them.

The iGB Affiliate London event comprises over 100 exhibitors and welcomes about 5,000 guests each year. iGaming operators and affiliates can take advantage of the numerous networking opportunities presented at the affiliate event. Affiliates will be equipped with the marketing knowledge and skills necessary to succeed in the iGaming sector if this goal is achieved. The remote betting industry is dominated by online casinos more so than ever before. The extraordinary revenue of £4 billion was made by online casino games from April 2020 through March 2021, with slot games contributing £2.9 billion to the overall sum. Because there are now so many companies operating in the gaming sector, online casino directories are now needed to provide players with rankings in order to provide them with an overview of a market that is already highly competitive. At the iGB affiliate awards 2022, GiG Media triumphed over its competitors to take home the trophy for Best Casino Affiliate. Online slot reviews are a great source of information.

Exhibitors like Soft2Bet and the online payment provider Paysafe are expanding the scale of their presence, which is evidence that the iGaming sector is continuing to go from strength to strength as demonstrated by the events. In recognition of Paysafe’s dedication to its affiliates, the iGB Affiliate Awards 2022 bestowed upon the company the honor of “Best Tech for Affiliates.”

“Affiliates play a vital role in player acquisition for iGaming brands and have helped drive the expansion of our wider industry,” said Zak Cutler, CEO of North America iGaming at Paysafe. “Affiliates have helped drive the growth of our wider industry.” This honor is a major milestone for Income Access, demonstrating the ingenuity, hard work, and dedication of their entire team. Considering the importance of the affiliate channel, this award is a huge accomplishment.

Visitors are being drawn to the city of London as a direct result of these events, which is a boon for the city. The number of countries represented by iGaming industry professionals at ICE London was 158, an increase of five countries from the amount in the previous year, 2020. Additionally, it is considered to be the largest iGaming convention that has ever taken place.

Companies such as Playtech, which is the leading supplier of iGaming and sports betting software in the world, and BetConstruct, which is a gambling software solutions firm, both have their headquarters in the capital city of London. As a result, the iGaming industry in London is growing.

The gambling business in Great Britain generated a total gross gambling yield (GGY) of £5.9 billion in 2020, according to the most recent data available from the Gambling Commission (2020). This represents an increase in revenue compared to the previous decade. Analysts in the gaming business believe that the iGaming sector will keep expanding in the years to come.

The Betting and Gaming Council announced a year ago that betting shops, casinos, and the iGaming sector provide 119,000 jobs in the UK. Of those 119,000 jobs, 61,000 are employed directly, and 58,000 are employed by supply chains.

These two significant events in the iGaming business have provided guests with several opportunities to network with one another and obtain fresh ideas, which will assist the sector in achieving additional growth in the future.

By Michael Smith
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